Affichage des articles dont le libellé est Droid phone. Afficher tous les articles
Affichage des articles dont le libellé est Droid phone. Afficher tous les articles

18 oct. 2009

Verizon's Droid to go after iPhone

Many have tried, not one has succeeded; going after Apple's iPhone appears to be a futile excersise.

Now Verizon is taking its turn with a new release upcoming in the Droid. The Droid will have a horizontal QWERTY keyboard in addition to a touch screen. No pictures have been officially released by Verizon at this point, but a few have leaked.

Like its name the phone will be Android based, with tie-ins to all of Google's applications. A nice feature is the 5 mexapixel phone it comes with and GPS functions also will be able to be activated. The phone is thin and is to have a very nice vibrant screen.

TV ads are running on the internet and during Major League Baseball Playoff Games. The ads go right at the iPhone.

Go to DroidDoes.com for the page set up for the Droid.

Verizon Droid Exposed.

Verizon unveiled an ad in tonight's Yankees-Angels game aimed pretty squarely at the iPhone. It is interesting to remember that the Motorola ROKR had Apple iTunes software on it three years ago... and Apple was negotiating to put the iPhone on Verizon (never gonna happen now!) at about the same time.

It also looks like George Lucas is getting some Droid money. You'll notice a “DROID is a trademark of Lucasfilm Ltd. and its related companies. Used under license.” in the materials

We knew Verizon Wireless would soon be throwing caution to the wind in an effort to sway uncommitted smartphone buyers towards Big Red, and it looks like the November-bound Motorola Droid will be VZW's anti-iPhone. The spot, which launched tonight and can be view in its entirety after the break, is a 30 second clip that begins by mocking Apple's cutesy music and iconic font typically seen in iPhone plugs. It reels off a number of things that the iPhone can't do, and then abruptly goes into full-on tease mode by flashing glimpses of a robot-controlled future and a tagline that simply states: "Droid Does." No shots of the actual Motorola Droid (or Sholes, as it was known in the past) are shown, but a dedicated teaser portal has already been erected; through that, we're told that the phone will boast Android 2.0 and a 5 megapixel camera. At this point, we'd say the gloves are definitely off -- AT&T, have anything to say for yourself, or is the iPhone doing just fine on its own?

source: http://verizondroid.blogspot.com

Droid does or Motorola Droid

droid does pictures

Here is Latest news and views about Droid does or Motorola Droid. With the imminent launch of the Motorola Droid, the iPhone will soon see a fresh challenge, and Verizon with a series of anti-iPhone attack ads titled “Droid Does“, is set to market the phone.

The first ad rolled out tonight, directly picking on the iPhone’s most commonly-cited shortfalls: no replaceable battery, lack of flash, lack of a tactile keyboard and more. The counter on the DroidDoes site appears, according to BGR, to count down to October 30th, meaning the iPhone could have some legitimate competition going into the holiday shopping season.

The Droid runs Google Android 2.0 and features a 5-megapixel with a flash camera, supports multi-tasking, includes both a tactile keyboard and touch screen and it seems not the ugliest phone in the world either. Meanwhile, the marketing campaign hits Apple at its core: with extra features in favor of simplicity, the company’s minimalist philosophy does away.

Watch Droid Does Advertisement Video




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source: http://wearestjohns.com

iPhone Diss Ads : Verizon Droid Phone Mocks Apple Favorite with iDon’t Ad

Will the Verizon Droid be a serious challenger for the iPhone’s title of World’s Sexiest Gadget? Motorola, Google and Verizon, who teamed up to deliver the Droid, clearly think so. An aggressive ad campaign targeting the iPhone’s weak points, the iDon’t ad mocks Apple’s ads by listing the things that the iPhone can’t do. The Verizon Droid is rumored to be as small or slightly smaller than the iPhone with a slide-out keyboard.

Rumored specs include a powerful OMAP3430 processor, 5 megapixel camera, slideout QWERTY keyboard and touch screen, all housed in a super-compact package and running Android 2.0. Droid’s features include, running background tasks, and video recording support. Some of the differences mentioned, like the Droid’s inclusion of a physical keyboard, are really a matter of personal preference. Others, aren’t. For one, Droid can claim to run on “The Network”, which runs circles around AT&T.

http://www.trendhunter.com/images/phpthumbnails/56602_1_468.jpeg
Verizon Droid Phone Mocks Apple Favorite with iDon’t Ad


source: http://www.trendhunter.com

Android Volcano About To Erupt


“Welcome to Mobile Phone Island where Mt. Android is about to erupt on all the little peon hills that claim to be mobile operating systems. For so many years those heaps of crap sat dormant and now, when Mt. Android flings gobs of hot handset lava all over the world, those punk bitches had better hope they don’t go the way of the Stegosaurus. And they think their little spiky tails are so kick-ass…”

mt-android

Those are the exact words Eric Schmidt used at Google’s 3rd Quarter Earnings Report to explain Android’s competitive landscape. Okay… not the EXACT words. According to TechCrunch here is what the Google CEO said:

Android adoption is about to explode. You have all the necessary conditions.. a critcial period.

Close enough… right? He also re-iterated that Android now has 12 devices in 26 countries on 32 carriers. Pretty darn impressive considering the “real” push hasn’t even begun yet. What we’ve got on the market right now are “feelers” – manufacturers and carriers first foray into the Android land. Next year I think you’ll see Android make the upgrade to more of a “staple” where you see it consistently used as a featured operating system in a carrier’s “stable” of smartphones. Okay, I know what you’re thinking… enough with the “quotes”…

Done and done.

It is coming ladies and gentlemen. We knew it was coming. You probably did too. But seriously… Android is about to take the world by storm. And those 2012 market share projections? If the cards are played right they could be blown out of the water. Or out of the lava.

source: http://phandroid.com

Phone Wars II: Attack of the Droids

What an iPhone Really is

Have you seen an iPhone commercial lately? They're remarkable, because they aren't iPhone commercials anymore--they're App Store commercials. They're fetching, arresting, compelling because suddenly the Star Trek future ("...Need to know the closest place to buy fresh garlic? There's an app for that...") seems real. Like all those flying cars we were promised 40 years ago, this is one promise of the future made good.


This is a longer way of saying that the iPhone is really just a bully handheld computer. And this is a good thing, because as you probably know, no one’s particularly happy with the device qua phone. (Apple tifosi will debate this, but that’s an argument for another time.) At last count, Apple claims that there are something over 80,000 applications for it.


Right now the iPhone runs what's been programmed specifically for it. Apple wins because you have to buy iPhone apps through their online store. Developers win because they get a first-rate storefront to hawk their wares and a rock-solid OS to build on. Consumers win because they get what they want easily—and in many cases, quite inexpensively. Investors win because it’s a sticky product that attracts and retains users better than the back of my couch attracts dust bunnies.


If it ain’t broke…


But what if you could come up with an OS that anyone could write for, tinker with, re-assemble, re-package, and re-shell? What if you made it free? What would that market it created look like?

We’re about to see. Enter the Droid. Specifically, Android, an 'open source' operating system shepherded, but not controlled by, Google. It is powerful, fast, and free to handset makers. That’s right—they don’t pay licensing fees to install it on their phones. And its open source nature means that adopters, should they decide, can customize it. This can range from simple re-skinning (making the user interface, or UI, look different) to really getting into its guts and playing around.


As I write, Samsung, Motorola, HTC and Acer are all Android handset makers. You can buy a first-generation North American market Android device through T-Mobile now (the MyTouch 3G or the G1), or wait a little bit and pick up at least two through Verizon, and at least one through Sprint.

Everybody Wins...


The value proposition to the consumer is unreal. This is nothing less than a nascent Windows-of-the-smartphone world. As a software developer, presently you have the choice of developing code for Blackberrys, iPhones, as well as Windows Mobile devices. This is not to forget any code that you might want to develop for Nokia smart handsets. Or, you could write one basic set of code for Android—an OS that almost every major smartphone maker is beginning to load on its phones. Where’s the bigger, easier market? There are only so many hours in the day, what are you going to code for? As a user, you will have access to a tidal wave of available apps. Android is the rising tide; everybody wins.

...Except for Apple


I’m a shareholder and pleased as punch with AAPL stock, but the iPhone’s undisputed reign is questionable in the near-term and severely undermined in the mid-term. See here http://www.computerworld.com/s/article/9139026/Android_to...... to see how the bell tolls for thee, iPhone.

Android isn’t Google, but who cares?


Android isn’t owned or operated by Google, but the consumer perception will be that it is, in the same way that users once upon a time conflated “the internet” with “AOL”. That perception is going to sell handsets, and, more important, hook users into Android applications. Once they’re hooked, switching costs are high. (Ask anyone who owns an app-laden iPhone user if she’ll ever go back. I challenge you to find a significant number.)

A Growing Ecosystem versus a Walled Garden


An open-source OS represents an ecosystem; closed OSes represent a pale facsimile of same. Not every ecosystem is successful. But the interlocking and self-interested software developers, wireless providers, handset makers, and consumer parties who will profit from it being so, are all there.



And you know that cool new Kindle competitor from Barnes and Noble? It runs Android, too.


source: http://caps.fool.com/Blogs/

Motorola Sholes/Droid Comes to Europe Too

Motorola Sholes/Droid
Enlarge picture
Mobile phone maker Motorola is already known to plan on coming to the US market with a second Android-powered mobile phone, following the Motorola Cliq, which will soon come to T-Mobile and is already available for purchase in Europe as Motorola Dext, and now we learn that the handset might also come to the old continent in the near future. The device, dubbed Motorola Sholes (or Droid), has just made a short pit stop at FCC, bearing GSM connectivity.


“This equipment is a GSM portable transceiver, which operates in the 850, 900,1800 and 1900 MHz PCS band. It also operates in WCDMA 900 and 2100 MHz and contains GPRS Class 12 and a 2.4 GHz Bluetooth function (Part 15.247). The unit may also be connected to a computer via a USB connection (Part 15 Class B Computing Device Peripheral),” is how the handset is described.

Interestingly enough, it seems that Motorola has been trying to get the phone through FCC without people noticing it, and the filing shows the Sholes name only once. The Android handset, as many of you might already know, was already spotted at FCC a while ago, only that it sported support for CDMA frequencies at that time, unlike now, when it comes with GSM support.

GSM Motorola Sholes/Droid at FCC
Enlarge picture
Moreover, it seems that this is indeed a European version of the Motorola Sholes, as a recent post on MobileCrunch notes, since there are no signs that the phone includes support for AT&T or T-Mobile's networks. The phone has been already expected for a few weeks now to be officially announced as coming to Verizon Wireless' offering, and, while that announcement seems to be late to the party, it should be interesting to see whether the Motorola Sholes will come to the European market first, just as the Android-based Moto Cliq / Dext did.

source: http://news.softpedia.com/news/Motorola-Sholes-Droid-Comes-to-Europe-Too-124600.shtml

Verizon, son énorme campagne Anti-iPhone

Verizon, opérateur téléphonique identique à Free chez nous (Offre Triple Play) a mis en place une attaque de masse contre Apple et l'iPhone avec une grosse campagne publicitaire qui a débutée hier soir

Une campagne au look inhabituel et surtout avec une toute nouvelle attitude. En effet, Verizion a décidé de mettre en évidence tout ce que l"iPhone ne fait pas.

De plus, pour ne pas passer inaperçu et pour être sur de toucher un maximum de personnes, la campagne publicitaire a été diffusée hier soir durant les playoffs de la Major League de Baseball sur la FOX, qui opposait les LA Angels aux Yankees de New York. Elle sera également fortement diffusée pendant les matchs de NFL, le dimanche.

Cette campagne n'est pas anodine ! Le 30 Octobre prochain sortira le nouveau Motorola avec comme système d"exploitation, Androïd 2.0

Le but de cette campagne est donc de montrer aux consommateurs que Androïd 2.0 est bien meilleur que OSX Mobile

Verizion a débuté sa campagne avec cette vidéo très simple mais sacrément efficace !




Cette vidéo qui se termine par ces mots "Droïd Does", est malheureusement hyper réaliste....

Pensez vous que Androïd 2.0 sera finalement meilleur que OSX Mobile ?

-------------------------------------

EDIT :

Je précise que nous parlons d'un iPhone NON JAILBREAKE donc d'origine
Alors arrêtez de me dire qu'on peut faire ce que l'on veut avec son iPhone !

Sans Jailbreak, pas de custom, pas de meilleur qualité photo, pas de Widgets....
Si Androïd continu ainsi, ça va être un très très bon Système....


sources: http://www.iphon.fr/post/2009/10/18/Verizon%2C-son-%C3%A9norme-campagne-Anti-iPhone

Droid Does : quand Verizon tacle Apple

En marketing, on appelle ça de la publicité comparative et, en règle général, ça ne fait pas dans la dentelle. Pour promouvoir l’arrivée prochaine du Motorola Droid sur le sol américain, l’opérateur Verizon diffuse depuis peu la vidéo ci-dessous, qui appuie là où ça fait mal, en pointant du doigt tout ce que ne fait pas l’iPhone. Une communication d’autant plus savoureuse qu’Apple s’est fait une spécialité de ce type de réclame avec sa campagne I’m a Mac, I’m a PC.

Pour ne rien gâcher, Verizon se moque d’Apple et de cette habitude qui consiste à coller un i minuscule partout (iPod, iPhone, iMac), en surnommant l’iPhone iDon’t, soit « je ne fais pas ». Et l’iPhone ne fait bien évidemment pas certaines choses : il n’offre pas de clavier physique, il ne prend pas de photos 5 mégapixels, il ne se personnalise pas, etc. Le sous-entendu est clair : ce que l’iPhone ne fait pas, le Droid le fera. La campagne s’intitule d’ailleurs « Droid Does ».

motorola-droid

Jusqu’ici connu sous le nom de code Sholes, le Droid de Motorola embarquera la version 2.0 du système d’exploitation mobile de Google, Android. Il devrait ainsi offrir certaines choses dont ne dispose pas l’iPhone, à commencer par un environnement de développement ouvert et la possibilité d’exécuter simultanément plusieurs applications.

Les caractéristiques définitives du Droid ne sont pas encore connues, mais on parle d’un téléphone à clavier coulissant horizontal, doté d’un écran 3,8 pouces tactile affichant une belle résolution de 480 x 854 pixels. Il devrait par ailleurs disposer d’une prise jack, d’un logement pour carte micro-SD, du WiFi, du Bluetooth, le tout pour un poids d’environ 170 grammes.


iDon’t « Droid Does » : la musique est « Magic (Oh Oh Oh) » de MoZella


Très bonne pub de Verizon pour décrédibiliser l’iPhone en tapant là où ça fait mal, avec un très bon slogan : « Droid Does » (ils parlent bien sûr d’Android).

N’oublions pas que AT&T est l’opérateur exclusif pour l’iPhone aux États-Unis (le pays de la liberté… ou pas), et donc que les autres opérateurs subissent de lourdes pertes de clients à cause d’une migration d’une partie de ceux-ci pour acheter le smartphone d’Apple. Donc pour enrayer cette tendance, il faut des messages forts, il faut identifier les lacunes de l’iPhone, et les mettre en évidence dans une jolie pub humoristique, que voici ci-dessous :

La musique de cette pub ?

MoZella – « Magic (Oh Oh Oh) »

Je n’ai pas réussi à trouver les paroles, mais si vous les avez, je suis preneur !

Les affiches de pub iDon’t

Il faut également préciser que SanDisk avait lancé une campagne publicitaire du même genre (toujours avec le site iDont), avec les affiches sur le même slogan :

iSheep (ou en français, le mouton -celui qui fait comme les autres sans réfléchir)

isheep_idont

iChimp (pour le singe, celui qui n’est pas un humain, et donc qui ne réfléchit pas)

ichimp_idont

Et encore iFollow (avec l’âne)

ifollow_idont


sources: http://www.abricocotier.fr/7457-idont-droid-does-la-musique-est-magic%EF%BB%BF-oh-oh-oh-de-mozella

Droid Does : Ce que l’iPhone ne fait pas, le Motorola Droid le fera.

Verizon s’apprête à sortir le Motorola Droid (anciennement connu sous le nom de Motorola Tao) et prépare le terrain en lançant une campagne de communication agressive contre l’iPhone !

Verizon lance une campagne de communication pour promouvoir son Motorola Droid… et descendre l’iPhone :

  • iDon’t have a real keyboard : je n’ai pas de clavier physique
  • iDon’t run simultaneous apps : je ne fais pas tourner plusieurs applications en simultané
  • iDon’t take 5-megapixel pictures : je ne prend pas de photos 5 megapixels
  • iDon’t customize : je ne suis pas personnalisable
  • iDon’t run widgets : je ne fais pas tourner de widgets
  • iDon’t allow open development : je ne permet pas le développement ouvert
  • iDon’t take pictures in the dark : je ne prend pas de photos dans le noir
  • iDon’t have interchangeable batteries : je n’ai pas de batteries interchangeables

droiddoes

Toutes ces choses que l’iPhone ne fait pas, le Motorola Droid le fera ! C’est agressif, mais tellement vrai ! Selon le compteur disponible sur le site le Motorola Droid devrait être disponible début novembre.

De quoi relancer la guerre entre les fans d’Android et d’iPhone… Même si on sait déjà qui va gagner ! :D


sources:Droid Does